From its inception，management consulting is highly specialized, and consultant used to communication with people with same expert. Nevertheless, when need non-professionals to make final decision, and consultant feel at lose to persuade non-professionals, especially boss to accept framework of cooperation. However, tactics about how to negotiate with non-professionals can make the process easy.
继续阅读“How to negotiate consulting project with non-professionals”
For business consultant, first meeting with a prospective is crucial for business development and survive. However, most consultant, when face with the wining opportunity, due to wrong process or unsuitable tacit, lost chance to do business with new client. Even experienced consultant, if handle inappropriate, will lost the precious chance of both market and contact building.
Customs is most valuable asset for consulting firm. In order to survive, consulting firm strives to enlarge and maintain clients. But not all customs is asset, some of them is liabilities which cost a lot but return little.
For business consulting company, reputation is the most powerful weapon and asset for marketing because that trust on reputation is the base of consulting business. If client frequently complains about service without reason, or even intentionally damages reputation, consulting firm must design strategy to control situation. One of the strategy is simply dismiss trouble making client. Stay away from liabilities, consulting company’s prestige is well preserved.
Firm hire business consultant for different reason. At begin of contract, both consulting firm and consultant must find out reason of intervention. If both party misunderstanding, outcomes of cooperation will be disastrous.
Economic buyer is a person who control budget and take responsibility of whole project. During consulting sale process, especially, proposal process, get to access to economic buy and establish good relationship is of vital importance.
When bidding process begin, there is no chance to get contact with economic buyer. So secret of success is before bidding process. Sometimes, client will invite you to join the bidding and RFP is sent to your office. If you are acquaintance of economic buyer, all thing need to do is just a phone call to get detail information and do initial need research. But during bidding process, in most occasion, economic buyer is invisible and have to be found out.
With Chinese economic development and miracle, business consulting began to booming, and business consulting firm mushroomed. As discrepancy between consulting firm and consultant widen, reality faced by Chinese businesses consultant becomes tough.
Chinese business consulting firm hold financial purpose and marketing strategy different from consultant, and work as firm with priority to get revenue and expand market share. For owner of consulting firm, during consulting project, wishing to allocate as litter resource as possible and make company lever interesting maximized.
Marketing is indispensable of consulting working because of natural of consultancy: consultant have to sale ideas instead of tangible products, have to impact clients and get contracts. Indeed, it is more difficulty that before and during consulting project consultant must be recognized and even trust by client.
As intangible service, consulting business marketing is of most difficulty in the world. Consulting marketing strategy relies not on 4PS, but on emotional aspect of human natural, on trust and bilateral relationship. The propensity and essence of business consulting marketing laid greatest obstacle for consulting business in China.
After Chinese open and reform police, small and medium enterprises mushrooms and grows in dramatically way. However, due to naturel cause of organization and grim macroeconomic condition, the average lifespan of SMES in China is no more than three years. Due to complexity of environment and tightly controlled by regulation, entrepreneurs in China badly need some help from outside think tank.
Free consulting service by its nature is disdainful by consultant, for two reasons: first consultant feel that during free consulting service they likely let out core information maybe can earn a lot in future contract business; secondly consultant feel reluctant to waste their time and energy without payment from client which makes them feel devalued. But for the essence of consulting business consultant cannot ran business without free consulting service. Indeed, let alone to initiate meeting and enlarged scope without contract, some time help client to solve specific problem without remuneration.