Customs is most valuable asset for consulting firm. In order to survive, consulting firm strives to enlarge and maintain clients. But not all customs is asset, some of them is liabilities which cost a lot but return little.
For business consulting company, reputation is the most powerful weapon and asset for marketing because that trust on reputation is the base of consulting business. If client frequently complains about service without reason, or even intentionally damages reputation, consulting firm must design strategy to control situation. One of the strategy is simply dismiss trouble making client. Stay away from liabilities, consulting company’s prestige is well preserved.
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